Script:
About the band: So as a group we have decided to choose
Bastille to be our artist, this band is English and has only recently started
growing. The genre of this band has been deemed as alternative. We originally started
to look at this band when we were creating mood boards and when we were analysing
videos. When we started to look at other videos by the artist we realised there
were only a small amount which all had very different meta-narratives and Ideas
which was great for us because as a group we decided we wanted to create a
disjuncture/narrative based video, and with this track we knew we had the
freedom to not have to follow a set in stone way. We also knew we had to look
at print work when choosing the band and what we found was there was a common
link with all album covers and posters used. We decided to choose the track
“These Street” and we will play you a part of the track now.
Moodboard: One of the first things we decided to do was
create a mood board just on Bastilles music videos. We thought this would be a
good idea just so we could see visually what ideas they were creating for their
meta-narrative and what was common in their videos. We found that “Extreme Long
Shots” were normally used to introduce the location of where the video was set,
this was also a chance to show what we saw as a title sequence and where the
band’s name and the track name was shown. We also saw the idea of characters
being both present on the screen however also absent as a lot of shots were
with backs to camera or hidden by masks. These were two ideas which we knew we
also wanted to include in our video.
Initial Ideas: At first when we chose the song we found it
hard to discuss ideas and choose really what we wanted to do, so as a group we
sat down and listened to the track multiple times and wrote down what we got
from the song. Here is a list of everything we knew we wanted to do. We then
decided that what we believed the song was about Childhood and your past
memories. So we decided to list everything we thought about childhood and what
ideas we had we could include in our video. This was a big success for us
because as a group we finally managed to start heading in direction and create
a simple narrative.
Audience research: We then did Audience research which
turned out to make a huge impact on what we had done so far. We had a focus
group of 5 people in our target audience aged between16-22. We got our group to
listen to the track and brainstorm ideas on a piece of paper on what they
thought of when they heard the track. On the slide are two examples of mind
maps created by two individuals in the group. The two different mind map show
the huge difference in how people read the song. One individual thought the song
should be set in an urban location with the whole feel of the video being dark
and lonely. They saw an idea of him being followed by mysterious characters
that were dark and not seen by the audience. However another individual saw the
track as bright and colourful and liked the idea of it being set in a woodland
area with magical and mythical creatures following a character who was wearing
a mask. We also got character ideas drawn by a member of the group to show what
they thought it would look like. Because of this as a group we knew we had to
reconsider some aspects of our video as our audience research has such specific
ideas of how they thought it should have looked however sometimes these ideas
conflicted so we knew we had to further our research.
Audience research cont.:So to gather a full understanding of
what we wanted to do, we also did a quick survey using Web 2.0 asking friends
what they thought when they heard the song, however this time we had
constructed questions based on our audience research to try and gather quick
quantitative data to conclude our ideas. The questions we asked were…1) In your
opinion, what location would be the most appropriate for a music video for this
song?
Woodland
Beach
High Street
Other (please specify)
2) After listening to the song, Is there anything specific that you think should be in the music video?
3) Do you think that the music video should be set in the past, present or future?
4) In your opinion, what mood does the song portray?
5) What demographics would you expect to appear in the music video?
6) Would you expect to see any particular colours in the music video?
7) Finally, what message do you think that this song is trying to get across to the audience?
Beach
High Street
Other (please specify)
2) After listening to the song, Is there anything specific that you think should be in the music video?
3) Do you think that the music video should be set in the past, present or future?
4) In your opinion, what mood does the song portray?
5) What demographics would you expect to appear in the music video?
6) Would you expect to see any particular colours in the music video?
7) Finally, what message do you think that this song is trying to get across to the audience?
The results we got were positive as it reinforced what we
found in our focus groups and how the video should be bright, and positive.
Doing Audience research has been the most helpful planning resources to use
because from this we were able to find out what our target Audience felt when
they heard the song, after doing this we have decided to make changes to the
narrative but still keep strong Ideas that we had before. e.g. Now our
character will still be starting in an urban location and arriving in the
woodland area however from this he will meet other characters (Creatures,
Masks, face paint) who will change the structure and course of the video.
Treatment: The audience research and all our other research
into the band and music videos have helped us come up with a concept for our
video.
Timeline: Here is a brief timeline of what we want to happen
in our video. (Read Timeline) Unfortunately there are a few gaps.
Lyrics: We then briefly looked at the lyrics however we knew
we wanted our video to be more disjuncture then having strong links with the
lyrics and what was happening on the screen. Some ideas we had when looking at
the lyrics were ideas of studio shooting and stop motion of faces being covered
to the lyric “I won’t show my face here anymore”. We also had an idea of our
character being pulled back by a rope which connotes modern day life and how
much power it has on someone. We got this idea when we saw the lyric “They pull
me back, and I surrender”
Video analysis: We’ve looked at numerous videos for some
ideas for our video including a lot of Bastille videos as we want to have
similarities and links with their other music videos. From the Bastille videos
we know that we want to include establishing long shots in a similar style to
many of the opening shots for their videos. These are often of landscapes or
cityscapes. We also would like to include the typography seen in the videos
with the band name and song title over the establishing shot.
We also looked at a number of videos with studio performance
and more conceptual ideas.
Cont.:These are some further ideas we had from our audience
research and examples of videos our group thought it worked well in. They liked
the idea of projecting images over characters in a studio and the use of
colours. The idea of using a projector was used in the Paramore video Still
into You in a way that could be done in a studio for our purposes.
They also liked the idea of colour being expressed using
paint and suggested another Paramore video ‘Now’ which uses powder paint and
has an interesting use of colours which is an aesthetic we would like for our
video
Storyboarding: After our audience research we decided to
storyboard some ideas and shots we knew we wanted to create, sorry if some are
hard to see. We know that our first shot will be an Extreme Long shot of our
woodland area which will happen before the track has started, this will give us
a chance to also introduce the track with the artist name and track name. We
have also storyboarded shots of a pull focus which is an example of an A* shot
we want to create. The idea is that you
will see our character in the foreground with a rope being pulled from this we
will follow the rope and focus the background of the other characters pulling
the rope. We have also storyboarded ideas of stop motion and what kind of ideas
we want to create in the studio.
Print analysis: We have looked at the print work for
Bastille in detail and we are planning to use the ideas for our own work. The
band use images from their videos and large font typography over these images.
We have looked for a similar font with the triangle symbol for an ‘A’ to use
for our own work and want to include this typography in both the video and our
print work.
What we need to do: Before we start making and filming the
video we still need to create a shot by shot storyboard so that we are clear on
the exact narrative; we need to practice some more shot ideas in the studio and
be sure of lighting. We also need to finalize the exact costume of characters.
The biggest thing we need to decide is the gaps in our concept and treatment.
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