CC: Video Analysis - Genre and Narrative

Bastille - Bad Blood

Using Goodwin, what are the forms and conventions evident in the video? Think about type (narrative, performance, concept) as well identifiable elements of a music video such as notion of looking, links with visuals, lyrics etc.

• Using Goodwin's theory it is clear that there is no relationship between the visuals and the lyrics, however there is slight link between the visuals and music due to the cutting rate increasing when the music tempo increases.
• This music video is narrative based.
• There is no voyurism over the female body in this video, not conforming to the conventional music video.

Is this an example of illustration or amplification? Or disjuncture? Why? (links with sound/visuals and lyrics/visuals)

• This is an example of disjuncture becasuse it is completly random and there is no link between the the visuals, lyrics or music.

Could this video be considered art? Does it present any challenging ideas? Or is it inherently commercial? Why is this postmodern?

• I do think that this music video is art because it does challenge all of Goodwin's conventional theories and ideologies.