Audience Research – Focus Group - How to carry Out.
- Play track to 4-5 people
- Ask them to brainstorm ideas and images they relate to the track individually on a piece of paper
- Discuss ideas as a group
- Explain your concept using mood boards and/or storyboards and start a discussion
- Make notes on their ideas and write up results on blog
- Don’t forget to discuss album covers and magazine advertisements too
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