Monday, 23 September 2013

LB: Video Analysis - Media Language & Representation

Panic at the Disco - This is Gospel 

Media Language - What is the "message" or purpose of the video? Visual Techniques? Pop Culture?

  • The video is strongly performance based but also conceptual. The video does not have a direct message that is related to the track itself. However the idea of being held back and forced down can imply the way the music industry works and being forced into doing things that that artist does not want to do. 
  • This video is predominately filmed from a birds eye angle as a mid shot on the performer. The idea of the video is that it is all in one take without cuts. The mise-en-scene fits the location used of the hospital bed, the costumes are obviously suitable and fit the idea.

Birds eye Angle/Mid-shot of performer.

  • There is a subtle reference to modern day culture in the music industry because of the idea that he is being forced into doing something and held back from being free and expressing himself

Representation-How are the band/artist represented?Social Groups? Ideological discourse?
  • The star in the video does not construct a persona. However does add to to his meta-narrative of trying to achieve and become free. He is the only one of the band featured in the video while being held back by other people. However the video is performance based which gives the track a selling point because he constantly breaks the fourth wall while performing.
Meta -narrative of Music Video

  • There are no strong ideas being put across by the group in the actual video. The ideological discourse however could implement ideas of challenging against society and breaking through. For teens the video could be seen as a sense of rebellion. Using Laura Mulvey's theory you could suggest there is an idea of male gaze as the video contains the singer for the whole of it. There is a vast amount of close-ups of him. However there is not a strong reference of Goffman et als idea of the "artificial look" which would be more likely to find in a pop video.

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