Monday, 16 September 2013

CC: Video Analysis - Media Language and Representation

Of Monsters And Men - Little Talks


How are the band/artist represented? Their star persona constructed? Does this add to their 'meta-narrative' in any way? How does it help sell their product?
  • Using Goodwin's theory it is clear that there is a slight link between the visuals and the lyrics because there is a lot of disjuncture. On the other hand, there is a narrative for the audience to follow even though the characters are animations. I think that this video slightly adds to the artist's meta-narrative because of the walking in the woods and the feeling of being lost. This has a link to the lyrics of the song where they say "Some days I don't know if I am wrong or right." Then the other band member sings "your mind is playing tricks on you my dear". After some research about this band i found out that this song is about one of the band member's loved ones being mentally ill, therefore it explpains why the visuals are of animations walking through woods because the band member feels that his loved one is lost. I think that the video does not necessarily sell their product because it is a personal message, however the audience may relate to it and feel that the visuals explain how they are feeling too.
How are the different social groups represented through the video?

What is the ideological discourse? Look at issues such as how gender is represented, as well as race, age/youth, and institutions like church, police. Think about whether any "dominant" values and beliefs in our society are being challenged or reinforced in this media text and ask yourself why the artist might do this.

  • As this video is about one of the band member's loved one's mentally ill condition, I think that the video represents the feeling that the mentally ill person must be feeling, for example feeling lost and lonely by walking in the woods and also feeling scared and this is represented in the video with the beast like creature. Although this music video is hard to deconstruct and find the meanings behind it, the dominant ideolgies are the feelings that the mentally ill must face when they do not know what is happening.


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