Monday, 23 September 2013

JP:Video Analysis - Genre and Narrative



Fall Out Boy - Alone Together  


This is a primarily narrative video which is fairly conventional of this genre as is the use of lip-syncing performance throughout the video within the narrative. While there are elements of performance, Goodwin's notion of looking does not come into most of video regarding performance of the band as it is a narrative story to be watched rather that a video that tries to allow the audience to feel part of the video. However, there is a voyeuristic treatment of women and the women are viewed as sexual objects within the video.

There are many close-ups of the band to appeal to the audience and record label, emphasizing the image of the band.


The video could be viewed as an example of disjuncture as there seems to be very little or no link between the meaning of the lyrics and the visuals. However there is a link between the feel of the music and the video with a sense of action and aggression within the music that is reflected by the visuals. The video is also cut in time with the music and there is lip-syncing involved.


This video challenges the idea of a music video as just an addition to the song itself. The video is one part of a series of videos being created for each song on the album 'Save Rock and Roll' and could be viewed as a stand alone creative media platform of the artists rather than inherently commercial video specifically used as an additional marketing of the song.

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